«We are excited to inform you about our 2023 Summer Sale! Have a look below in our SHOPS section.»
We sell our products at great value for money in our own
Temperatures go up, our prices go down. Profit from additional discounts on selected watches sold through our own store. For a limited time only.
Click here to get directly to our Summer Sale 2023.
Additionally, we offer our products for sale on the world's largest online watch market, through which we provide our costumers with a buyer protection service. By this, we are only paid once you receive your product and are happy with it. If you are interested in this additional service, please visit our
Are you looking for a specific watch model? We are part of a large network of collectors, dealers and manufacturers of watches. We are more than happy to help you find the timepiece you would like to buy.
Did you buy your IWC watch from us and need assistance with finding out whether the timepiece needs an intervention? Over the years, we have gained a lot of experience in handling services and repairs. We know the people at IWC and are happy to advice on what might be needed and we can also facilitate the process of the intervention at the manufacturer for you at no additional cost.
Please let us know about your specific needs by contacting us.
« Buying a watch is about trust. Stefan and the Itsmytime.ch - team understand what I want and like. »
We have been watch enthusiasts and collectors for decades. Over time, we've acquired significant knowledge about the watch business and trade. A question people often ask is 'What kind of watches do you typically offer for sale?'. Well, we believe the answer to this should be given in a video rather than in words. That is why we asked our friend, filmmaker and environmental activist Noemi Solombrino, to produce a short movie in which four classic pre-owned IWC watches are presented. The idea was also to put them into our business context, especially our efforts for more sustainability. Thank you, Noemi! Great work. Enjoy watching!
We are a part of a global network of watch traders, professional watchmakers, agents and watch collectors. We maintain excellent relationships with watch manufacturers and engineers. We are Swiss, located in the northeast of Switzerland. We speak German and English.
Our passion for fine timepieces has always been driven by the spirit for excellence in engineering and design. Our main goal is to have both, satisfied customers and an ecologically, socially and economically sustainable business.
Sustainability is very important for us - every dimension of it. We want to do our best to lessen our impact on the environment, try to act socially responsible in the network of people we do our business in and also run our business with a focus on long-term goals rather than short-term gains and profits.
As part of our commitment, we do not pay ourselves any salaries. And we donate a significant portion of our net income to institutions that serve the public. Not just once. Every year. The rest of our net income remains in the company in order to secure its persistence and to have sufficient reserves for more difficult years.
Since we like birds a lot, we decided that the symbol of our efforts to be sustainable shall be our eagle owl - designed exclusively for us by the great artist Christel Desmoinaux (thank you so much!). In line with this symbol, 10% of our net income go to the ornithological field station Greifvogelstation Irchel on a permanent basis. Andreas Lischke and his team do a great job and we hope our small contribution can make a difference for the birds there.
As for the rest of our donations to other charities, we decide on a year-to-year basis. We support the vulnerable, those who struggle to help themselves, people who live on the fringes of society, poor people or people who lost their jobs. We also support projects that try to ease the effects of war, natural disasters and projects that fight global warming. Here you can find a document that lists our donations in recent years.
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